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US AND OUR HISTORY

It all started in 2004, when our father Alberto laid the foundations of what is Diadema today, producing a wine that has the lively and decisive taste of Tuscany, the same Tuscany that we still live in, we love and in which we base our roots as a family.

He did this by creating an innovative, impactful label that best expresses how much this place, our home and our wine are something so precious and luminous for us that we had to set it on top of the bottle.

 

Aware of what it has been, together with the dreams we have, we take this dream, we develop it, and we work every day to see the Diadema project becoming even more brilliant.

 

Welcome!

 

Giulia and Livia

ABOUT US

2004

DIADEMA
is born

Born on the idea and project of Alberto, Diadema, a wine with a purely Tuscan taste, son of the vineyards of this land with the 2002 vintage, whose embossed label composed of crystals selected by the Family and set by the skilled hands of Florentine artisans, becomes an icon and symbol of the company.

2007

FIRST GOALS

The first confirmations and affirmations of our work arrive after the first five years, Diadema Rosso receives the first awards from the critics

2010

birth of
DAMARE

In the Red, White and Rosé versions, the Damare line is our IGT line, a mirror of the territory in a more direct, simple and ready-to-drink way

2018

FATTORIA di COLLEFERTILE
Toscana

n an estate of 450 hectares, in the heart of Mugello, the Collefertile farm project was born. Here our production idea takes more and more field with organic extra virgin olive oil and organic jams

2020

the daughters
GIULIA e LIVIA 

Diadema is home and family. We continue this project  making it the right combination of our ideas and visions, bringing it closer to us, always supported by the experience of our father and Francesco Bellini who has been with us since the beginning.

THE TIME LINE